Real Store Club launched by Fiesta Crafts’ Rob Trup

The Real Store Club – an initiative which aims to support walk-in toy and gift stores by providing usable idea and tools for effective marketing activities – has been launched by Fiesta Crafts’ head of marketing Rob Trup.

In response to the current challenging high street retail environment. Real Store Club will be creating practical free resources to share the best contemporary marketing and sales activities its members. Upon subscribing, members receive a booklet with a collection of useful marketing ideas and tips and with the promise of much more to come in the future.

“The dilemma faced by retailers is that not only has online shopping led to less footfall and sales, but the transformed digital consumer landscape means that previously ‘tried and tested’ marketing techniques are not providing nearly as much business as they used to,” explained Rob.

“The good news is that we have seen lots of innovative and creative retailers across all retail sectors around the world who are bucking the trend and employing successful marketing tactics to bring back customers and make money.”

Retailers can subscribe for free at

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