Jigsaw puzzles, memory card games and junior bedding on the way for brand.
The licensing programme is continuing to take shape for the That’s Not My… brand.
Bulldog Licensing has welcomed a further two partners, in the form of Ravensburger for jigsaw puzzles and memory card games, and Dreamtex for junior bedding.
The new licensees join Dennicci – which has a baby apparel range for Mothercare and Tu at Sainsbury’s, as well as Tesco – and Rainbow Designs, which will be creating baby and infant toys.
“That’s not my… is a massive hit with little ones and parents and is a big presence in homes, nurseries and libraries across the country,” said Vicky Hill, licensing director at Bulldog Licensing. “This gives it massive licensing potential and there are certain to be more deals to come, as we’re in talks with several potential partners across a range of categories.”
Over 25 million copies have sold worldwide of the Usborne Publishing range, with over 50 titles to collect.