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Rainbow Designs readies for busy last quarter

New plush lines for brands including Disney Baby, That’s Not My… and Abominable planned.

Rainbow Designs is readying for what it hopes will be a busy end to the year, with a host of new launches planned.

The company has a new Disney Baby Toy Story range featuring developmental activity toys of some of the characters (including Woody and Buzz), along with a new That’s Not My… collection of touchy-feely soft toys and comforters.

Rainbow Designs will also be welcoming a classic character back to its portfolio in the form of Spot. With 2020 marking the 40th anniversary, the company is launching a Fun with Spot infant preschool toy range that includes attachable and developmental activity toys, as well as soft Spot plush.

In addition, Everest – from upcoming DreamWorks Animation movie, Abominable – will also be joining the plush collection.

“Licences are extremely important not only in the soft toy category but across the entire preschool sector,” said Anthony Temple, md of Rainbow Designs. “This age sector is very much character-led, whether these are brands introduced through entertainment or from literacy read to them by parents and family, licensed characters are prevalent across the preschool sector and plush plays an important part for this age range.

“From a retail perspective, high quality licensed plush provides added value at a premium price point that consumers recognise and are willing to pay.”

Rainbow Designs has been enjoying success in 2019 with its Classic Winnie the Pooh Hundred Acre Wood collection, with new additions including a Cot Mobile and Winnie the pooh Booties. In addition, the evergreen My First Peter Rabbit and Flopsy Bunny soft toys remain as two of the company’s most popular lines.

The company launched a new Flopsy Bunny Gift Set and Flopsy Bunny Pull-along in the summer.

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