Rainbow Designs has kick-started 2019 by launching more than 30 new products at Spring Fair, currently taking place at Birmingham’s NEC (3 – 7 February, 2019).
Exciting new ranges span both contemporary and classic characters, including a number of Disney Baby collections featuring Dumbo, Toy Story and Simba across super soft plush toys, rattles and comforters.
Also on show is the new That’s Not My… range of nursery toys, based on Usborne’s best-selling series of touchy-feely board books. The new collection includes soft toys and developmental attachable blankies featuring a variety of popular characters from the picture book series.
“2019 looks set to be one of our most monumental years yet in terms of new licenses, new collections and the volume of new product lines we are launching,” said managing director Anthony Temple. “We are delighted to be welcoming new licences to our product portfolio as well as expanding some of our best-selling and much-loved classic character lines.”
Retailers can also see a new Tiny and Very Hungry Caterpillar collection of nursery toys and essentials to celebrate the milestone 50th anniversary of Eric Carle’s classic storybook character The Very Hungry Caterpillar.
Other nursery names joining joining Rainbow’s portfolio of classic characters for the first time include preschool favourite Spot collection and My First Thomas & Friends.