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Rainbow Designs adds Signature collection to Peter Rabbit offering

The new range of ‘Forever’ heirloom toys will launch this spring in collaboration with Penguin Ventures.

Rainbow Designs has teamed up with Penguin Ventures to further expand its Peter Rabbit offering, unveiling a new Signature collection.

Launching this spring, the new range of ‘Forever’ heirloom toys will feature Peter Rabbit and Flopsy Bunny, with the aim of evoking nostalgia in parents and gift buyers to share happy memories and traditional values of their own childhood.

The infant toy collection includes My First Peter Rabbit and Flopsy Bunny soft toys, comfort blankets and ring rattles.

“Peter Rabbit is adored by generations over and has been a staple part of many childhoods for decades,” said Anthony Temple, md of Rainbow Designs. “Parents and gift buyers are looking for quality, stylish products that they love and trust and this Signature collection beautifully brings together core traditional values with contemporary styling.”

Thomas Merrington, creative director at Penguin Ventures, added: “In developing this new Signature collection with Rainbow, we really wanted to tap into the heritage of the Peter Rabbit brand to produce a range of unique, heirloom-inspired gifts.

“Using beautiful materials and new creative treatments the collection will offer families and gift-givers a range of luxurious products with exceptional quality.”

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