This ad will be closed automatically in X seconds.

Rainbow Designs adds Signature collection to Peter Rabbit offering

The new range of ‘Forever’ heirloom toys will launch this spring in collaboration with Penguin Ventures.

Rainbow Designs has teamed up with Penguin Ventures to further expand its Peter Rabbit offering, unveiling a new Signature collection.

Launching this spring, the new range of ‘Forever’ heirloom toys will feature Peter Rabbit and Flopsy Bunny, with the aim of evoking nostalgia in parents and gift buyers to share happy memories and traditional values of their own childhood.

The infant toy collection includes My First Peter Rabbit and Flopsy Bunny soft toys, comfort blankets and ring rattles.

“Peter Rabbit is adored by generations over and has been a staple part of many childhoods for decades,” said Anthony Temple, md of Rainbow Designs. “Parents and gift buyers are looking for quality, stylish products that they love and trust and this Signature collection beautifully brings together core traditional values with contemporary styling.”

Thomas Merrington, creative director at Penguin Ventures, added: “In developing this new Signature collection with Rainbow, we really wanted to tap into the heritage of the Peter Rabbit brand to produce a range of unique, heirloom-inspired gifts.

“Using beautiful materials and new creative treatments the collection will offer families and gift-givers a range of luxurious products with exceptional quality.”

Toy of the Year, Supplier of the Year and Toy Retailer of the Year all named, while Gary Grant is honoured with a TRA Outstanding Contribution Award....
The first big opportunity for the toy trade to get together in 2022 is here, with Toy Fair opening its doors today (25 January) at London's Olympia....
The new wobbly collection will launch later this month and will feature Peppa Pig; negotiations to add other key preschool licences to the range also taking place....
Halilit Amy Wildman (2)
Halilit has announced that Amy Wildman has been promoted to the position of sales and marketing director....
In his regular column for, Gary Pope, ceo of Kids Industries explores how the applications for immersive technology are endless but they also need to enhance preschoolers' physical experiences....
Fiesta Crafts Buttonbag (2)
Arts and crafts specialist, Fiesta Crafts, has agreed an exclusive partnership with Buttonbag, which will see the company distribute the craft kits in the UK and worldwide....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.