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Progressive Preschool to distribute Christmas Good Toy Guide

Progressive Preschool has teamed up with play experts Fundamentally Children to distribute the first ever Christmas Good Toy Guide to Progressive Preschool retail buyer readers.

The brand new Christmas product guide from the team behind the Good Toy Guide will be sent out to retail subscribers and all other relevant readers in the Progressive Preschool database.

It was also included in the infamous goody bags at last week’s Progressive Preschool Awards, which were attended by over 400 suppliers and retailers from across the preschool sector.

The guide will help retailers advise customers about product benefits, while promoting products in the guide to a wide readership. It is also available as an ebook and can be downloaded for free.

Fundamentally Children will also be distributing the Christmas Good Toy Guide directly to parents via the Play Club network, Good Toy Zone customers and various partners, including schools and children’s organisations.

“We’re delighted with this extension to our working partnership with Fundamentally Children,” said publishing director Rob Willis. “The Good Toy Guide fits perfectly with this selling period and we expect the printed guide to be a valuable resource for retailers, as well as a great marketing tool for all included within it.”

“Adding the distribution of Progressive Preschool’s database is a great boost to the visibility and awareness for all our clients featured in the Christmas Good Toy Guide,” added Fundamentally Children’s md and founder Amanda Gummer.

She continued; “We hope the guide will help retailers to learn more about the products they stock from an objective viewpoint, and that adding our expert accreditation to the list of benefits when talking to consumers will help them to sell more Good Toys in the all-important fourth quarter.”

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