Preschoolers ready to make a splash with Swimstylers

Former Team GB swimmer launches original programme with CHF Media.

Former Team GB international swimmer Angela Wilson has teamed up with CHF Media for the launch of Swimstylers – a new swimming programme designed for children from four months.

The programme will launch in 14 of Angela’s swimschool franchises in locations across the country including Kent, London, Essex, East Sussex, Surrey and Hampshire.

The aim of the Swimstylers programme is to teach children to swim with the correct technique, while teaching them valuable life skills to help them improve their physical and emotional well being. They will also learn water safety and respect.

There are five animated child characters which help to structure the five-stage programme, with the hope being that children can aspire to be like the characters and improve with style, confidence and technique as they progress through the character badge-based system.

Typically existing badge based programmes reward with stages such as starfish, dolphin, shark, etc, but the characters in Swimstylers genuinely reflect the journey as the children progress within the water,” explained Adrian Wilkins, ceo of CHF Enterprises.

“Our award winning creative team worked closely with Angela and we are excited to be revealing something truly fresh and modern, to help create strong and healthy swimmers of the future.”

MORE NEWS
GaynorH500x500
 
PreschoolNews.net speaks to a number of suppliers and retailers to find out how they've adapted over the past four months. Today: Best Years....
CampFurley500x500
 
Creator of PAW Patrol teams with Alpha Group and Studio Liddell on new show for preschoolers....
JessicaUG500x500
 
Jessica Foreshew joins games and puzzles specialist as national account manager....
mcp500
 
Popular potty training brand benefits from parents focusing on the sector during lockdown...
55pps
 
This year's entry and judging process has moved entirely online in response to the ongoing COVID-19 situation. ...
55pps
 
This year's entry and judging process has moved entirely online in response to the ongoing COVID-19 situation. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter