This ad will be closed automatically in X seconds.

Preschoolers ready to make a splash with Swimstylers

Former Team GB swimmer launches original programme with CHF Media.

Former Team GB international swimmer Angela Wilson has teamed up with CHF Media for the launch of Swimstylers – a new swimming programme designed for children from four months.

The programme will launch in 14 of Angela’s swimschool franchises in locations across the country including Kent, London, Essex, East Sussex, Surrey and Hampshire.

The aim of the Swimstylers programme is to teach children to swim with the correct technique, while teaching them valuable life skills to help them improve their physical and emotional well being. They will also learn water safety and respect.

There are five animated child characters which help to structure the five-stage programme, with the hope being that children can aspire to be like the characters and improve with style, confidence and technique as they progress through the character badge-based system.

Typically existing badge based programmes reward with stages such as starfish, dolphin, shark, etc, but the characters in Swimstylers genuinely reflect the journey as the children progress within the water,” explained Adrian Wilkins, ceo of CHF Enterprises.

“Our award winning creative team worked closely with Angela and we are excited to be revealing something truly fresh and modern, to help create strong and healthy swimmers of the future.”

The new stroller is the first of its kind to be available on the UK market....
Baby sleep experts have joined forces to ensure babies are kept safe during summer....
What a preschooler’s ecosystem looks like and why this generation of kids, parents and family are like no other....
New clothing and accessories line for babies and children launches this month in the UK....
Millimages series makes US debut and is second most watched programme on Milkshake....
The largest kidswear trade show in the UK continues to expand for July 2019. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter