This ad will be closed automatically in X seconds.

Preschool remains core focus for Crayola

Color Wonder range welcomes new licences including Nella the Princess Knight.

The Crayola brand is continuing to focus on preschoolers with its My First Crayola and Color Wonder ranges, with a number of new lines and licences joining the portfolio.

Color Wonder continues to go from strength to strength with sales continuing to grow and momentum building, says brand manager Charlotte Ludkin. It will remain a core focus for Crayola in 2018, with range support to include TV advertising and digital. Facebook and Instagram platforms launched in March with a focus on educating mums on the unique benefits of the range.

The range is also continuing to evolve to ensure it has a complete portfolio of the newest and most popular preschool licences.

Charlotte continued: “For 2017, we launched PJ Masks and My Little Pony and we have two new licences coming in 2018 – Nella the Princess Knight and Disney Vampirina. They will also feature in our wider collection including Colour and Sticker books and Giant Colouring Pages with Stickers.”

Charlotte added that giving children that ‘creative spark’ early on in their development was key for Crayola.

“Providing preschoolers with appropriate tools to encourage that early creativity and imagination, as well as aiding the development of key skills such as colour recognition and dexterity is hugely important,” she said.

MORE NEWS
FP500x500
 
Fisher-Price has teamed with UK support charity Family Action to launch a new specialist-informed Play Programme for 0-5s, with the aim of helping with early childhood development....
Didofy500x500
 
The award winning Aster is being broadcast across the nation on Sky Atlantic, E!, MTV and ITVbe, with the ad showing more than 500 times throughout the month....
Janod500x500
 
The French toy brand has unveiled two new 'imagination sparking' role-play games, joining its popular collection of role-play toys and sets....
Rockit Junior Design Awards (2)
 
The new Wooshh from Rockit has been awarded gold for Best Innovative Product Design and Best Product Design for Babies....
Ella500x500
 
Rocket Licensing has brokered a partnership with Ella’s Kitchen Brands to create a range of snacks based on Eric Carle’s The Very Hungry Caterpillar, to launch in autumn 2022....
Stych AW22 (2)
 
The clothing and accessories brand has launched a range full of sparkle and shine for children aged three to eight....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.