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Preschool licensing special: “We’re seeing really strong demand from all over the world”

Guru Studio is currently seeing strong demand for its preschool property, True and the Rainbow Kingdom, across the globe. PPS catches up with the company’s Jonathan Abraham to find out more on its future plans for the brand and what else is in its preschool locker.

“2021 was a really strong year for Guru Studio’s CP efforts,” begins the company’s vp of sales and business development, Jonathan Abraham.

Guru’s big focus right now is on preschool series, True and the Rainbow Kingdom which has four seasons streaming on Netflix and is also rating well on linear TV channels around the world (including Tiny Pop in the UK). Its newest preschool series, meanwhile, Pikwik Pack has also started to air internationally and is generating healthy attention from the licensing community.

Activity for True includes the addition of United Smile as master toy partner, with Bandai acting as the distributor for the range in Europe. A raft of licensing agents have also been appointed to help grow the brand globally, with bRAND-WARD taking up the mantle for the UK.

Jonathan continues: “Supporting our global toy launch, we’ve signed some incredible international licensees [for True] such as Fashion UK (apparel), Imagine8 (apparel and accessories), Roy Lowe (socks), Aykroyds (sleepwear), Smiffys (dress-up) and Caprice (apparel).

“For Pikwik Pack our master toy partner Playmates Toys is leading the way, with Scholastic handling publishing and Jay Franco launching homewares. The show is just now starting to launch internationally and we’ll be preparing for our global CP roll out next year.”

To read the full feature, simply click on this link.

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