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Preschool licensing special: “Preschool continues to be a highly competitive space”

Coolabi’s hero brand, Clangers, was originally broadcast in 1969, and since the new series of the stop-motion animation came on air in 2015, it has never been off air – testament to its importance to the CBeebies schedule. Allison Watkins, director of global consumer products and TV distribution at Coolabi tells Progressive Preschool about what’s been happening in 2021 for the much-loved property.

The themes of music and sound are key to Coolabi’s licensing programme for Clangers. In 2020, the partnership with the UK’s largest music therapy charity, Nordoff-Robbins, was key and the ‘On stage at home’ promotion reached over 15 million people during a challenging period. The company also taught lots of children to speak ‘Clanger’ with its Amazon Alexa Kids+ promotion.

Both partnerships have continued this year and have expanded. Allison Watkins, director of global consumer products and TV distribution at Coolabi, comments: “We are delighted that our Nordoff Robbins partnership is a live stream and recorded music therapy session with Tiny and Small Clanger and is supported by CBeebies presenter Cat Sandion. We also have an enhanced offering with Alexa, which is a partnership we are continuing to expand upon.”

To read the full feature in the digital issue of Progressive Preschool, simply click here.

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