This ad will be closed automatically in X seconds.

Preschool licensing special: “Preschool continues to be a highly competitive space”

Coolabi’s hero brand, Clangers, was originally broadcast in 1969, and since the new series of the stop-motion animation came on air in 2015, it has never been off air – testament to its importance to the CBeebies schedule. Allison Watkins, director of global consumer products and TV distribution at Coolabi tells Progressive Preschool about what’s been happening in 2021 for the much-loved property.

The themes of music and sound are key to Coolabi’s licensing programme for Clangers. In 2020, the partnership with the UK’s largest music therapy charity, Nordoff-Robbins, was key and the ‘On stage at home’ promotion reached over 15 million people during a challenging period. The company also taught lots of children to speak ‘Clanger’ with its Amazon Alexa Kids+ promotion.

Both partnerships have continued this year and have expanded. Allison Watkins, director of global consumer products and TV distribution at Coolabi, comments: “We are delighted that our Nordoff Robbins partnership is a live stream and recorded music therapy session with Tiny and Small Clanger and is supported by CBeebies presenter Cat Sandion. We also have an enhanced offering with Alexa, which is a partnership we are continuing to expand upon.”

To read the full feature in the digital issue of Progressive Preschool, simply click here.

MORE NEWS
O4Bsign500x500
 
The ecommerce retailer has taken another big step forward on its growth journey, rebranding and refreshing its website to emphasise its credentials as a 'caring yet rebellious disruptor' fighting on the side of parents....
Josh500x500
 
Joshua Brocklehurst, researcher at KI, shares some key steps to ensure that research sessions are as positive as possible, for all involved....
Tonies x Twinkl (1)
 
A new partnership with the online educational resource platform, Twinkl, will enable children to access an assortment of free audio content via their Creative-Tonies....
Medela window sticker campaign (1)
 
The breastfeeding brand relaunched its popular breastfeeding friendly window sticker campaign to mark World Breastfeeding Week....
Splash About Pufferfish (2)
 
The new soft, tactile water toys are designed for the pool or bath time, allowing babies to grab, throw, play and safely chew....
Emma500x500
 
As part of its continued growth strategy, the company has promoted Emma Damerell to European campaign and brand manager for Hape....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.