Iconic kids clothing brand Polarn O. Pyret has been recognised for its outstanding sustainability record after being shortlisted for this year’s Drapers Sustainability Award.
Polarn O. Pyret has been pushing the boundaries of sustainability in the fashion industry for some time, from its 100% GOTS organic baby range to the use of recycled PET bottles and ghosted fishing nets to make technical outerwear.
This year the brand launched a free repair service, ‘PO.P Repairs’, which helps reduce consumption; a key commitment at Polarn O. Pyret where clothes are designed to be loved, worn then handed down.
“For us, sustainability is not just a soundbite, a vision, a mission statement or a marketing campaign, it is a long-term commitment illustrated by our continuous achievements in leading sustainable strategy and production for over 40 years,” said managing director Mats Nilsson.
“It is an honour that Polarn O. Pyret has been recognised as a fashion retailer that can demonstrate the highest standards within the market! We are thrilled to have been shortlisted, especially as we know it’s such a competitive category.”
One of the most highly-respected fashion accolades, the Drapers Awards recognise the top performing and most innovative establishments within the industry.