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Polarn O. Pyret celebrates 45th anniversary with new range

Ethical kidswear brand, Polarn O. Pryet has given its classic stripe a seasonal twist with three new colours, to mark its 45th year in business.

For the new season, and to mark the milestone, Polarn O. Pryet has launched the stripe in three new colours – earthy brown tones, soft rose pink and fresh sky blue. The new stripes have a marl effect, and the tops and leggings are manufactured from 100% GOTS organic cotton.

The designs in the range can be mixed and matched and are suitable for both boys and girls from birth to eight years-old. The clothes feature flat seams and a soft ribbed neckline and cuffs for comfort.

Mats Nilsson, Polarn O. Pyret’s UK managing director, commented: “45 years of creating sustainable kidswear is a milestone not to be missed and launching a trio of new celebratory designs as part of the iconic PO.P stripe collection was a brilliant way to mark it. The tones and texture of the new colours are perfect for the upcoming season – cosiness is guaranteed.”

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