Apparel licensee strikes deal with Rockpool Licensing as the brand celebrates its 40th year.
Poetic Brands has secured a deal to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge.
The new collection is set to include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories and changing bags inspired by the adventures of the iconic community of mice in the idyllic countryside.
Brambly Hedge – which is celebrating its 40th anniversary this year – joins a number of new children’s partners for Poetic Brands, as the licensee continues to establish its baby, children’s wear and accessories division.
“Brambly Hedge is a stunning heritage baby brand with timeless illustrations,” commented Anne Bradford, director at Poetic Brands. “With the success of many other evergreen collections before it we are looking forward to creating some exquisite ranges. The nature of the illustrations allows us to literally work through the seasons giving a unique product offering.”
Vickie O’Malley, md at Rockpool Licensing, added: “We’re thrilled to have the talented team at Poetic Brands on board to develop babywear ranges for Brambly Hedge. The exquisite artwork that so beautifully portrays the changing seasons, nature, family and celebration is so perfect for babywear.
“At a time when consumers are craving these things in their lives, I wonder if the world has ever needed Brambly Hedge more?”
