Preschool toy experts Playmobil and Geomag are the latest suppliers to sign up to the Good Toy Guide Endorsed Company scheme.
The companies have joined Fiesta Crafts and Tomy in committing to produce Good Toys across all of their ranges and to have least 80% of their product offering evaluated and approved by the Good Toy Guide testers.
The Good Toy Guide Endorsed Company status shows consumers and retailers that companies are producing products across the board which help to develop children’s skills, are easy to use and are fun to play with.
Playmobil has worked extensively with Fundamentally Children in the past, across product evaluation and accreditation as well as experiential marketing campaigns. Geomag’s magnetic building blocks already feature in the Good Toy Guide, with other products in testing.
As part of the Endorsed Company package, product from both companies will be included in the new Good Toy Zone, launching at Under 1 Roof Kids in London on Friday 1 June, 2018.
“We are delighted to welcome Playmobil and Geomag to the scheme,” said Dr Amanda Gummer, founder and ceo of Fundamentally Children. “We have been working with both companies for some time now and each consistently produces Good Toys, so it’s great to be able to recognise them as a company too.”