This ad will be closed automatically in X seconds.

PLAY prepares for Top Drawer debut

The fresh new destination for all things kid-related, PLAY will be launching with an unrivalled line-up at trend-led trade show Top Drawer London, which will be held at London’s Olympia from 9 – 11 September 2018.

PLAY is a new addition to the trade show and will feature leading brands and new designers from the children’s sector while offering buyers a design-led edit from across the accessories, fashion, toys and home decor markets.

As a major new destination in the industry, PLAY has been created in response to changes in the retail landscape, reflecting the dynamism, growth and diversity of the children’s sector.

The carefully curated edit for AW18 includes key names such as Blade & Rose, Le Toy Van, The Puppet Company, Inch Blue, 1 Two Kids, Belle & Boo, aden + anais and Little Bird Told Me.

“We’re so excited to present this new concept,” said Alejandra Campos, event director at Top Drawer. “It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers.”

She continued: “Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories. PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories.”

More information can be found in the online Top Drawer show preview.

Toy of the Year, Supplier of the Year and Toy Retailer of the Year all named, while Gary Grant is honoured with a TRA Outstanding Contribution Award....
The first big opportunity for the toy trade to get together in 2022 is here, with Toy Fair opening its doors today (25 January) at London's Olympia....
The new wobbly collection will launch later this month and will feature Peppa Pig; negotiations to add other key preschool licences to the range also taking place....
Halilit Amy Wildman (2)
Halilit has announced that Amy Wildman has been promoted to the position of sales and marketing director....
In his regular column for, Gary Pope, ceo of Kids Industries explores how the applications for immersive technology are endless but they also need to enhance preschoolers' physical experiences....
Fiesta Crafts Buttonbag (2)
Arts and crafts specialist, Fiesta Crafts, has agreed an exclusive partnership with Buttonbag, which will see the company distribute the craft kits in the UK and worldwide....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.