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PLAY prepares for Top Drawer debut

The fresh new destination for all things kid-related, PLAY will be launching with an unrivalled line-up at trend-led trade show Top Drawer London, which will be held at London’s Olympia from 9 – 11 September 2018.

PLAY is a new addition to the trade show and will feature leading brands and new designers from the children’s sector while offering buyers a design-led edit from across the accessories, fashion, toys and home decor markets.

As a major new destination in the industry, PLAY has been created in response to changes in the retail landscape, reflecting the dynamism, growth and diversity of the children’s sector.

The carefully curated edit for AW18 includes key names such as Blade & Rose, Le Toy Van, The Puppet Company, Inch Blue, 1 Two Kids, Belle & Boo, aden + anais and Little Bird Told Me.

“We’re so excited to present this new concept,” said Alejandra Campos, event director at Top Drawer. “It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers.”

She continued: “Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories. PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories.”

More information can be found in the online Top Drawer show preview.

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