This Breastfeeding Awareness Week (1-7 August), celebrity advocates Ferne McCann and Anna Mathur join Pippeta to launch their new Mum Ribbon Movement.
Renowned psychotherapist and author Anna Mathur, whose original ribbon movement has inspired thousands of mums to connect and support each other, expresses her enthusiasm for this new chapter. “I see first-hand that maternal mental health issues are on the rise, and loneliness plus a lack of support is a huge part of this. Breastfeeding can be both beautiful and challenging.
“Taking the pressure ‘off mum’, by giving you permission to accept help, armed with the knowledge that you are supported and not judged, will undoubtably demonstrate that the smallest, simplest act of kindness and understanding can change someone’s day for the better.”
Celebrity mum of two and breastfeeding advocate Ferne McCann has been working with Pippeta this year and supports the brand’s Mum Ribbon Movement. “As a mother myself, I have experienced the ups and downs that come with breastfeeding. Pippeta’s Mum Ribbon Movement is a beautiful way to acknowledge our shared experiences and support one another. By tying a ribbon, we are not just sharing our stories; we are creating a community of strength and understanding. I am proud to be part of this movement and encourage all mums to join in.”
Pippeta’s Founder, Aimee Cestrone added: “The simple and symbolic act of tying ribbons, to show you are open to help is so powerful and we want to continue this great initiative that Anna started. It’s so easy to be involved! Consumers just need tie the ribbon to a handbag or pram, to show others that they’re willing to chat, share a nappy or even help with breastfeeding advice.
“Our goal is to create a support network and find strength in unity ad shared stories. Mental well-being is a crucial aspect of motherhood, and we believe this movement will help break the stigma and encourage open conversations.”
Pippeta invites breastfeeding families from all walks of life to participate in its Mum Ribbon Movement by tying a ribbon in a meaningful location, sharing stories on social media with the hashtag #PippetaMumRibbonMovement, together with tagging @mypippeta and @annamathur, in order to facilitate strong and supportive community.
