Pinterest reveals parenting trends for 2018

Online mood board Pinterest has revealed its list of the top parenting and children’s trends for 2018, based on more than 200 billion ideas on the platform.

Nursery style has undergone a significant makeover, with the Pintrest data showing an 85% increase in saves for ‘mature’ and ‘modern’ nurseries.

Instead of character-print bedding and boxes stuffed with colourful toys, parents are choosing more contemporary decor, with monochrome furniture, chic styling and pastel colour palettes. Interest in removable wall decals is also up by more than 200% with stylish parents.

Wooden toys have also seen a significant boost in interest, with pins increasing by a staggering 173% in the past 12 months and parents going on to purchase wooden cars, shopping carts and doll houses.

In keeping with the focus on stylish versions of old classics, forts and teepees have also seen a boost in saves of more than 100% as parents look for inspiration when creating permanent playdens.

Most impressive though is the fact that saves for eco-friendly clothing have risen by a huge 750% in the past 12 months. Eco-friendly nappies, recycled clothes and planet-friendly materials are all proving more popular than ever.

Company launches a new sensory baby lifestyle collection featuring classic character....
Nursery and baby retailer reaches out to new and expectant parents via its online offering....
New collection of outerwear and accessories for children due to launch across the UK and Europe in spring/summer 2021....
Launching in September, Posh Paws will be donating a percentage of the profits of each bear sale to the charity....
Rockit's #ZedTime launched with an Instagram takeover which proved to be a hit with tired parents....
Parents Insights offers a look at the nuances and similarities between the UK and US when it comes to the preschool toys and games category....
Get the latest news sent to your inbox
Subscribe to our daily newsletter