Pinocchio and Friends welcomes new licensees

Lisle Licensing has welcomed a brace of new licensees for Pinocchio and Friends, the reimagined TV series about the famous wooden puppet.

The series – which became a ratings winner on CBeebies when it launched earlier this year – is poised to launch its master toy range from Flair GP in the spring, following a positive unveiling at Brand Licensing Europe.

Fashion UK is on board to create a range of apparel including daywear, outerwear and pyjamas, expected to launch at retail in late spring.

In addition, Smiffys will lead the dress-up category, developing a range of costumes including key characters Pinocchio and Freeda. Plus, in an agreement brokered by Rainbow’s in-house CP team, Kennedy Publishing is producing a bespoke Pinocchio and Friends magazine featuring stickers, colouring in pages and activities.

“We are thrilled by the enthusiasm of the industry at this beautiful series which hit the ground running on CBeebies and has continued to grow in popularity,” commented Francesca Lisle, md at Lisle Licensing. “We look forward to making further announcements in the New Year.”

Matteo Olivetti, sales director global consumer product at Rainbow Group, added: “We are really confident that, thanks to the assets and support from Lisle Licensing, Pinocchio and Friends will achieve even greater results in the UK and more deals will soon be disclosed.”

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