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Peppa Pig World of Play to make debut

First standalone indoor attractions to launch in Shanghai and Texas initially.

As the growth of Peppa Pig continues to build across the globe, eOne and Merlin Entertainments have revealed plans for the world’s first Peppa Pig World of Play.

The standalone indoor attraction will bring to life the hit preschool property in a series of interactive play areas designed for all the family.

The first locations will be Shanghai’s LC Mall – which will open later this year – and the Grapevine Mills in Dallas/Fort Worth, Texas, due to open in early 2019.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the US, which are also planned to open in 2019.

Merlin will build and operate the themed attractions – which will include ten play areas for youngsters to explore – under an exclusive multi-territory licensing agreement with eOne.

“Peppa Pig is loved by children and families across the world and we are thrilled that our partnership with Merlin will create the ultimate, fully-immersive Peppa Pig indoor play experience for her many fans,” said Andrew Carley, evp global licensing, family and brands at eOne.

“The partnership with Merlin underlines our own long-term strategy of building enduring global success for Peppa Pig and these attractions will play an integral role in making it a favourite preschool property for many years to come.”

Mark Fisher, chief development officer at Merlin Entertainments, added: “We are very excited about the opening of the world’s first ever Peppa Pig World of Play in partnership with eOne. Peppa Pig is an exceptionally strong brand, recognised and loved by families around the world, and the global preschool market for location-based entertainment represents a great opportunity for Merlin.

“The attraction’s flexible design means we are excited about the rollout potential of these attractions, with an initial focus on China and the US.”

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