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Peppa Pig ready for adventure with new Regatta deal

New collection of outerwear and accessories for children due to launch across the UK and Europe in spring/summer 2021.

Hasbro has unveiled a new partnership with British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories for children launch in spring/summer 2021 across the UK and Europe.

The new range encourages preschoolers to be ‘Adventure Ready’ with 20 products suitable for all weathers. These include puddle suits, wellies, swimwear, jackets and fleeces, with the outerwear pieces designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces.

A range of outdoor camping and leisure accessories featuring Peppa Pig designs will also complement the range including sleeping bags, water bottles and camping chairs.

The new collection will be available in Regatta’s 86 stores throughout the UK and Europe and on its ecommerce site regatta.com, in addition to being stocked in almost 12,000 specialist outdoor retailers.

Following the initial launch, Regatta plans to expand the range by adding new lines in autumn/winter 2021. The partnership will tie-in with Peppa Pig’s global brand marketing theme for 2021 entitled ‘Peppa’s Adventures’ and will be included in cross-promotional activity.

“Jumping in muddy puddles and experiencing the great outdoors as a family is a central theme in Peppa Pig,” said Hasbro’s Marianne James, VP EMEA consumer products, Family Brands. “We’re delighted that the new partnership with Regatta will give families a range of robust, weatherproof Peppa Pig outerwear to get kids ‘adventure ready’ as they explore the world around them.”

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