Penguin Random House adds BBC’s Bluey to roster

Range of books inspired by hit preschool show to launch in the US in October and the UK in 2021.

BBC Studios has named Penguin Random House as the master publishing partner for its hit preschool series, Bluey.

Penguin Random House now holds global rights in all languages (excluding China and Chinese language) to the titles for the Ludo Studio-created Bluey.

The first three titles – two storybooks and one activity book – will arrive in the US on October 20. In the UK, Bluey books are expected to hit retail in the second half of 2021, following the show’s roll out on Disney+ in the region.

Other regions will then follow on afterwards.

“We are thrilled to be publishing Bluey and bringing a bit of the Australian sunshine to the UK,” said Francesca Dow, md at Penguin Random House Children’s. “Bluey has a unique charm that appeals to children and adults alike. Her stories are full of boundless energy, brilliant adventures and fun and, most important, are rooted in family experience, which is why they’ve been such a hit with viewers so far.

“We are excited by the unparalleled success in Australia and look forward to creating the same sensation here in the UK. Our wish is for all young children and families to fall in love with Bluey, as we have done.”

Jan Paterson, head of book and audio publishing at BBC Studios, added: “We are delighted to partner with Penguin Random House to bring Bluey from the screen to the page for a wonderfully varied collection of fantastic story and activity books for little ones around the world.”

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