PAW Patrol to be given Bricklive treatment

Collaboration with top preschool property sees pups recreated in toy bricks touring the UK this summer.

Live Company Group – the owner of Bricklive – has secured a new licensed partnership with Nickelodeon.

The five-year agreement will see Bricklive produce Nickelodeon-themed promotional exhibits with PAW Patrol launching this summer 2019, followed by a Nick Jr. tour coming to market in autumn 2019.

The PAW Patrol Bricklive exhibit will consist of 15 models including Chase, Ryder, Marshall and the gang all standing between 1m and 1.2m high and built from between 25,000 – 31,000 bricks each; a 2m tall Control Tower using over 65,000 bricks; and a selfie zone Fire Engine using a whopping 160,000 bricks.

Following the launch of the PAW Patrol pop-up, a set of 15 Nick Jr. models will arrive in the autumn, featuring a host of Nick Jr.’s most popular properties, including Top Wing and Shimmer & Shine – both over a metre tall and using 90,000 bricks each.

The first two Nickelodeon Bricklive promotional activations will be created using around 1,000,000 bricks and take in the region of 6,000 hours to build by a team of highly skilled Bright Bricks builders. Each exhibit will also have interactive features and engaging trails.

“We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded Bricklive events in the UK and Ireland,” said David Ciclitira, executive chairman of Live Company Group. “We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the Bricklive brand.”

Virginia Monaghan, vp marketing, commercial and events, Nickelodeon UK and Northern and Eastern Europe, added: “Bricklive is the perfect partner for creating a new way to celebrate our much loved characters. The scale of the models is so impressive – we can’t wait for PAW Patrol fans to meet the pups’ toy brick counterparts this summer and expanding upon our partnership in the future.”

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