Parents Insights: Product perfection

Kids Insights takes a look at how preschoolers’ product preferences differ across key territories.

In the last 12 months, Kids Insights have surveyed more than 80,000 kids, tweens and teens across the US, UK, France, Germany, Italy and Spain.

When we look to our Kids Insights data for young children aged three to four, some new and old favourite characters change their ranking within the kid’s ecosystem. From interactive shows to sing-along and musical TV to shows, children’s preferences are constantly changing, and this also affects their merchandise liking.

Peppa Pig gained leading positions in our data within young children aged three to four in UK, France, Germany and Spain. When we look at our new data on TV show-related purchases, we can see that children who like Peppa Pig the best are most likely to purchase toys, clothes and magazines related to their favourite cartoon.

Looking a little deeper, however, shows that UK kids most likely (65.6%) to buy toys related to this famous little pig, compared with German kids to buy clothes (52.9%).

To read the full feature, simply click on this link.

Parents Insights is a market intelligence resource on all things expecting and new parents in the UK. Each week, 200 different parents (expecting to age four) are surveyed, adding up to more than 10,000 every year – which enables brands and agencies to provide significant insight on what is influencing the attitudes, behaviour and consumption of this generation of parents.

For a complementary Parents Insights report and to gain access to the Parents Insights portal visit or call +44 (0) 330 159 6631.

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