“Parents are savvier than ever but still want the best…”

PreschoolNews.net speaks to iCandy’s head of marketing Thomas Bateman to find out how 2019 has treated the high-end pushchair brand so far and what’s in store for the rest of the year.

How has the pushchair market performed throughout 2019?

“It’s been a turbulent year for retail overall and the pushchair market has been challenged by growing competition between brands, as well as consumers choosing to purchase through the second-hand market. However, iCandy has propelled through the threat of troubling times by continually pushing the boundaries across design, style and innovation while maintaining quality, safety and functionality at the core of every product.”

Do you think parents are looking for the same things as they were a few years ago? What’s changed?

“Overall much more research is done into products as there are now so many great pushchairs out there all fulfilling different needs. Parents are savvier than ever but still want the best comfort and safety for their baby. Personal recommendations from friends and family is still as important as ever.”

Tell us how you meet the demands of modern parents – what trends are you focusing on?

“Innovation is the key area for iCandy. Whatever we do we try to innovate and create products which have the utmost in functionality for both child and parent. We want to keep creating pushchairs that are the best in their class.”

What new launches do you have in store for 2019/2020?

“That would be telling! However, we can say that we’ll be unveiling more innovation and style than ever before with world-first product launches that are sure to make an impression.”

What will you be focusing on at Kind und Jugend next week?

“As well as presenting new products, Cologne is also a great opportunity for us to develop and maintain relationships with our valued network of retailers and distributors who have been so instrumental in the success of our brand… Cologne is also a great opportunity for us to develop and maintain relationships with our valued network of retailers and distributors who have been so instrumental in the success of our brand.”

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