Shopping-themed matching and memory game is an “integral part” of company, says md Simon Newbery.
Orchard Toys is celebrating 25 years of its best selling Shopping List game this Q4.
The family favourite – which is suitable for preschoolers from the age of three, and goes up to the age of seven meaning older siblings can also join in – has been on the company’s bestsellers list for the past 15 years, with one being sold every five minutes.
As the shopping-themed matching and memory game grew in popularity, Orchard Toys introduced two add on packs – Shopping List Fruit & Veg and Clothes – to add further value.
Orchard Toys will mark its 25 Years of Shopping List celebrations with a consumer Silver Ticket campaign.
This features a limited edition box that includes a silver ticket which encourages consumers to enter a free prize draw. When entering, consumers will be given the option to state where they purchased their Shopping List game from – these retailers will be entered into a separate free prize draw to be in with a chance of winning a prize of £250 (nearly £500 SRP) worth of Orchard Toys stock.
The campaign will be running throughout Q4 and will be supported by a marketing and PR campaign.
“Shopping List is an integral part of the Orchard Toys brand,” said Simon Newbery, md of Orchard Toys. “Its success was a catalyst to Orchard Toys becoming the go to brand for educational jigsaws and games and it will always be a special part of our journey.
“For many years, even if people weren’t familiar with the Orchard Toys brand they almost certainly knew Shopping List, which is a true testament to the success of the product.”