Wooden toy specialist, Orange Tree Toys is to launch a raft of ‘innovative and imaginative’ new products for 2025, marking the significant milestone of its 25th anniversary.
The new range aims to reflect the brand’s dedication to quality, sustainability and imaginative play. It will include a selection of play-sets along the themes of Farmyard, Zoo, Fairies, Adventures and Camping, plus a Peter Rabbit play-set. The interactive play-sets will encourage cooperative play, allowing children to engage with one another and develop social skills.
In addition, there will be an extension to the original animal range with balancing crocodile, 3D puzzles, mini puzzles, Lion scribble boards, plus magnetic games, memory games, croquet and a new tumbling tower.
Woodland collection additions will include hoopla, bat and ball, plus new stitching and threading kits to encourage fine motor skills.
Finally, there will be further expansion to Orange Tree Toys’ Peter Rabbit collection including the arrival of the Radish Express Puzzle Train, 4-in-a-row, 3D puzzles and stitching kits.
As well as the new range developments, the company has also welcomed on board new distribution partnerships with Japan, Australia, Greece and France, as well as creating a Canada fulfilment warehouse to serve Canadian and US customers.
Orange Tree Toys has been busy showcasing its new lines at key trade shows including London Toy Fair and Spielwarenmesse, while it will be at Spring Fair this week (2-5 February) and Toy Fair in New York in March (1-4).
