Central Medical Supplies has rebranded CMS Nursery, its consumer-facing website, as Baby-Central, reinforcing the company’s reputation as pregnancy and baby specialists.
The new-look site – which can now be found at www.baby-central.co.uk – will continue to feature all previous best-selling products such as Dr Brown’s, Dreamgenii, Cantaloop, Ameda and Steri Bottle.
Social media channels will also be rebranded, while other new additions include a regular blog section giving unique baby care tips and advice from experts.
“At CMS we are experts in pregnancy and baby products and in a crowded market we wanted to position ourselves effectively to reach mums-to-be and parents, who are our important core target audience,” stated Jasmine Clowes, digital marketer at Central Medical Supplies.
“This fresh, modern new brand will enable mums to find a huge range of pregnancy and baby care essentials quickly and easily as well as giving them advice and tips to help navigate their parenting journey.”