Oddbods wraps national nursery campaign

Campaign followed the endorsement by Fundamentally Children for the property.

Emmy-nominated show Oddbods has been brightening up preschools across the UK as part of a national nursery campaign.

The campaign delivered special content to two million children through over 140,000 UK preschool teachers, child minders and nursery carers.

It followed on from an endorsement by Fundamentally Children for the One Animation property, which the organisation found could be used to promote discussions within the family about different personality types, teaching children about emotions and inspiring imaginative play.

Targeting Early Years Foundation Stage (EYFS) and KS1 children, the campaign delivered a variety of communications materials including activity sheets, fun ‘make and do’ ideas for kids and parents or carers to do together plus lesson planning concepts, each inspired by the seven different Oddbod characters.

“The key principles of EYFS recognise that every child can be resilient, capable and confident and that all children develop in different ways,” explained Anabel Higgin, marketing director at One Animation. “The rib-tickling antics of the Oddbods’ very different characters, celebrate individuality and help promote discussions around navigating life’s challenges, opportunities and daily events – so it’s no surprise our award-winning content has been thoroughly welcomed and implemented by so many educational leaders and parents as part of our campaign.”

To date, Oddbods has notched up seven billion views, with 15 million per day across YouTube.

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