Now The Entertainer opens its first store in the Far East

Ambitious toy retailer, The Entertainer has further expanded its international presence, opening its first store in the Far East.

Working with Kim Hin Joo (Malaysia) Bhd as its franchise partner for the territory, The Entertainer has opened its first store near Kuala Lumpur and plans are already in place for further expansion across Malaysia before Christmas with two more stores confirmed.

The Entertainer operates in ten other territories across the globe and the move into the Far East is a significant one for the group, with international expansion being key to its long-term growth strategy.

“We are extremely excited to have taken The Entertainer into the Far East and it marks a significant milestone for our global expansion strategy,” said Gary Grant, founder and chief executive of The Entertainer. “We are working with a great partner who has extensive knowledge of the category and the region and we are confident that The Entertainer will achieve great things in the Far East.”

Shu Ming Pang, md of Kim Hin Joo, added: “We’re delighted to be partnering with The Entertainer on this exciting opportunity to bring The Entertainer to Malaysia.

“There are multiple synergies between our businesses and building on Mothercare’s strong and loyal customer base in Malaysia, The Entertainer’s offerings will fit nicely into the parenting journey as children graduate from Mothercare. The Grant family poses values which are aligned with ours and we couldn’t have chosen a better partner for this venture.”

MORE NEWS
55pps
 
This year's entry and judging process has moved entirely online in response to the ongoing COVID-19 situation. ...
LCCandyLab500x500
 
Company will cover the UK and Ireland and distribute the full range of 60 existing lines from August; new launches also planned for September....
EntertainerFarEast500x500
 
Ambitious toy retailer is working with Kim Hin Joo (Malaysia) as its franchise partner for the territory....
pps500
 
The latest issue is out now, packed full of all the latest news, commentary, new product and industry insight. ...
LoveMonstercuddle500x500
 
New deals for preschool series cover apparel, home textiles and dress-up....
ToynamicSH500x500
 
New agreement covers the UK, Germany, Ireland and Austria, effective from September 2020....
Get the latest news sent to your inbox
Subscribe to our daily newsletter