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Nick Jr. teams with parenting influencers on new initiative

Preschool entertainment brand debuts ‘Nick Jr. Parents’ activity.

Nick Jr. has revealed a new partnership with four parenting influencers which sees them becoming the new Nick Jr. Parents.

In keeping with the preschool entertainment brand’s values, each influencer will be taking over the channel’s Instagram page, bringing their unique insight to the world of parenting.

The aim is to offer something for all parents to relate to, including tips, tricks and epic fails, as well as DIYs, make and bakes and crafts.

Faye (@mother_of_five_boys), Hattie (@hattie.writes), Lorna (@mumtomessyboys) and Nigel (@notsofunnydad) will also create content for their own channels that embody Nick Jr.’s vision, built around imagination, play and humour.

“One of our goals at Nick Jr. is to connect with parents in an authentic, down to earth way,” said Francesca Thomas, director of marketing at Nickelodeon. “Our Nick Jr. Parents are a fantastic extension of the preschool brand, championing our values and most importantly creating content that that is adventurous and playful, whilst resonating with our audience’s everyday lives.”

Nick Jr. is the number one commercial preschool channel in 2019 to date and has reached more kids than any other Kids Pay TV Channel this year so far (Source: BARB/TechEdge, Pay TV Homes, Live+7 Days, Kids 4-15, Kids EPG, January-March 2019, Reach 1+ (3+ min cont)).

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