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News of Precious Little One entering administration sparks social media outcry

The news that popular nursery retailer and e-commerce brand Precious Little One has entered administration proceedings (as of Monday 11 January 2021) has resulted in a social media outpouring as consumers respond to the news that many paid-for orders would not be fulfilled.

The official statement from the administrators read:

“We advise that Preciouslittleone Limited was placed into administration today. Formal notice will be sent to you in due course. The administrators are reviewing the company position but are aware that some customers had placed and paid for orders where the goods have not been provided. It is unlikely that the company in administration will be fulfilling those orders in the near future.”

The announcement was made on the company’s Facebook page on Monday and went on to advise consumers on the best way to get a refund via a Section 75 claim, which is a statutory right under the Consumer Credit Act 1974.

The full statement – which can be seen here – has already gathered more than 1,600 comments and been shared almost 700 times, with many customers unhappy about the situation they have been left in.

There had been signs that Precious Little One was struggling in the months leading up to Christmas, with a number of social media posts apologising for late deliveries, delayed dispatch dates, missing orders and other communication difficulties. These posts were also inundanted with feedback; one of them reached over 2,500 comments alone.

Precious Little One was originally launched in 2000 by new parents Ian and Nicola Lloyd, originally as an online parenting forum. As the e-commerce offering grew, the pair opened a showroom in 2007 and went on to become
one of the largest independent nursery retailers in the country with over 13,000 products in store and online.

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