Childrenswear brand, Newbie is continuing to expand in the UK with the opening of its seventh store.
Located in Guildford, Surrey, the new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market.
Newbie offers a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.
Throughout the autumn, Newbie has successfully launched multiple new stores across and around London including Brent Cross and Canary Wharf. This latest Guildford location is the third store opening this autumn and reflects the brand’s commitment to meeting the increasing demand from British customers.
“We are incredibly proud to open another store in the London area,” commented Thomas Kusoffsky, vp at Newbie. “This is a testament to our strong growth and the high interest in Newbie as a brand in the UK market.”
Heidi Pathiaki, UK manager at Newbie, continued: “Our customers have warmly welcomed our new stores. It’s wonderful to see their positive reactions as they step into our beautiful stores and explore our collection.”
Newbie’s expansion in the UK is part of a long-term strategy to strengthen its presence in international markets and meet the growing demand for its products. The brand plans to continue its growth trajectory, with additional store openings and local e-commerce initiatives across the European market on the horizon.
To celebrate the opening, Newbie is offering a 15% discount throughout the opening weekend (21-24 November), and also gave away exclusive goody bags for the first 100 customers on the opening day.
