New UK deals grow Bing licensing programme even further

Deals agreed with Beautiful Game, Kennedy Publishing, Moonpig and Alton Towers Resort.

Acamar Films’ hit preschool show Bing continues to expand its line-up of licensees with agreements in homeware, celebration, publishing and experiential.

New licensee Beautiful Game has launched a line of Bing wall stickers (pictured), while Kennedy Publishing has released Box of… Bing – a branded carry box containing a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and creative gifts.

In addition, Bing will also feature in Kennedy Publishing’s compilation titles, Busy Time and Get Busy.

Meanwhile, Moonpig has been enjoying success with its personalised Bing cards. The first range was launched in January and then expanded to include e-cards. Acamar is now developing further product with the company.

Finally, Bing has been resident in CBeebies Land at Alton Towers Resort since 2017 and due to the ongoing popularity of the brand the partnership is confirmed to continue into 2021 with two mini shows and Bing and Flop meet and greets.

The popularity of Bing is also reflected in merchandise sales with Bing continuing to be the top-selling brand in the retail stores within the CBeebies Land and CBeebies Land Hotel.

“We are thrilled to announce we are teaming up with these respected partners to offer Bing fans a selection of wonderful new quality products,” said Louise Simmonds, head of UK licensing and merchandising at Acamar Films. “We are excited to be expanding our Bing licensing programme thanks to our dedicated focus and carefully considered strategy, which has seen strong growth over the past year.”

MORE NEWS
WelliesandJeans500x500
 
Parents Insights looks at interactions between families and playtime activities in and out of the household environment....
ELCBullring500x500
 
Guarantee has launched online and in every The Entertainer store until December 24....
PPMovielogo500x500
 
21 UK partnerships confirmed ahead of movie release in August 2021....
ppsawards500
 
Finalists in this year’s Best Preschool Apparel Range shortlist reveal what the awards mean to them and what their plans are for the big night....
bottle500
 
Trinity College Dublin has revealed that some babies are at risk of swallowing millions of microplastics each day....
55pps
 
PreschoolNews.net speaks to some of the finalists in this year’s Best Preschool Essentials Range shortlist to find out what the awards mean to them and what their plans are for the big night....
Get the latest news sent to your inbox
Subscribe to our daily newsletter