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New UK deals grow Bing licensing programme even further

Deals agreed with Beautiful Game, Kennedy Publishing, Moonpig and Alton Towers Resort.

Acamar Films’ hit preschool show Bing continues to expand its line-up of licensees with agreements in homeware, celebration, publishing and experiential.

New licensee Beautiful Game has launched a line of Bing wall stickers (pictured), while Kennedy Publishing has released Box of… Bing – a branded carry box containing a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and creative gifts.

In addition, Bing will also feature in Kennedy Publishing’s compilation titles, Busy Time and Get Busy.

Meanwhile, Moonpig has been enjoying success with its personalised Bing cards. The first range was launched in January and then expanded to include e-cards. Acamar is now developing further product with the company.

Finally, Bing has been resident in CBeebies Land at Alton Towers Resort since 2017 and due to the ongoing popularity of the brand the partnership is confirmed to continue into 2021 with two mini shows and Bing and Flop meet and greets.

The popularity of Bing is also reflected in merchandise sales with Bing continuing to be the top-selling brand in the retail stores within the CBeebies Land and CBeebies Land Hotel.

“We are thrilled to announce we are teaming up with these respected partners to offer Bing fans a selection of wonderful new quality products,” said Louise Simmonds, head of UK licensing and merchandising at Acamar Films. “We are excited to be expanding our Bing licensing programme thanks to our dedicated focus and carefully considered strategy, which has seen strong growth over the past year.”

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