New Teletubbies episodes bounce onto screens

Tubby Playdate campaign and Teletubbies Playground Pals app also set to launch.

A raft of activity is set to take place to coincide with the launch of ten new Teletubbies episodes on CBeebies.

The episodes will bounce onto the channel and CBeebies iPlayer from June 4. DHX Brands is backing these up with a national UK campaign entitled Tubby Playdate, spanning digital media, editorial and influencer marketing.

The Tubby Playdate campaign promotes the value of play among little ones and encourages their families to get their children playing with others.

Featured in the integrated campaign is a two-week takeover of popular parenting website UKMumsTV, a blogger outreach campaign and a feature interview with leading research psychologist Dr. Amanda Gummer, who will share her top ten tips on hosting a playdate.

To support the Tubby Playdate campaign, DHX Brands has teamed up with Biba and launched Teletubbies Playground Pals, an innovative and fun new app for preschoolers that encourages them to get active and play outdoors.

The app is now available to download for all iOS and Android devices.

“We are delighted that new episodes of Teletubbies are airing on CBeebies with even more dancing, singing and fun for children and families to enjoy,” said Charlotte Hill, global brand director at DHX Brands. “Teletubbies continues to perform very well across all platforms.

“We are confident children will love these new episodes and that parents and caregivers will enjoy helping little ones learn about the world and playing with friends through the new Tubby Playdate campaign and Teletubbies Playground Pals app.”

MORE NEWS
joie500
 
Joie will be working with the United Nations Institute for Training and Research (UNITAR) as the global partner in child road safety....
HasbroeOne500x500
 
Watchdog considering if deal would create a “lessening of competition within any market or markets in the UK for goods or services"....
BTHAlogo500x500
 
Report calls for tougher regulation and greater powers of enforcement of online marketplaces....
LTLBB500x500
 
Range of plush and role-play toys for brand due to hit shelves in January 2020....
jmda500
 
The car seat expert will be designing its 100th child car seat to mark the UK's biggest road safety awareness event....
500
 
Independent retailers are asking for help promoting the 'backbone' of the nursery trade. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter