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New preschool channel launches on YouView

Ketchup TV airs a wide range of shows such as Bob the Builder, Miffy and Fireman Sam.

A new preschool on demand channel has launched on YouView, offering a raft of programming aimed at two to six year olds.

Ketchup TV – which was launched by VOD 365 – includes major preschool brands such as Bob the Builder, Miffy, Ben and Holly’s Little Kingdom, Thomas and Friends, Fireman Sam and Maya the Bee among others.

Ketchup TV is available through YouView set top boxes, smart televisions, Freesat, iOS and Android tablets and smartphones. The service is also available via channel 211 on Freeview and YouView connected TVs and set top boxes.

The agreement will see Ketchup TV, which is free to stream, added to YouView’s suite of video-on-demand (VoD) and subscription VoD services. The Ketchup TV Player joins other on-demand players such as BBC iPlayer, ITV Hub, Netflix and Now TV and will be accessible to YouView’s three million users – rolling out across all YouView connected set-top boxes including TalkTalk TV and BT TV homes.

“This is a major milestone in the development of our business and offers our brand advertising partners further reach digitally to UK broadcast viewers who can access Ketchup via both the on demand EPG Channel 211 listing and app,” explained Paul Coster, founder and ceo of VOD 365.

David Faulkner, head of corporate and business development at YouView, added: “Ketchup TV is a great addition to our already strong line up of players and apps. Bringing with it a great range of the most popular children’s TV content on demand, to kids and families across the country.”

VOD 365 has inked AVoD deals for Ketchup TV with Studio 100 and M4e, adding Maya the Bee, Vic the Viking and Miffy to the service, while DHX has renewed its AVoD agreement across Freeview, Smart TV, YouView and mobile for its brands including Bob the Builder, Fireman Sam and Teletubbies. An agreement with eOne also sees Ben and Holly’s Little Kingdom joining Ketchup TV.

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