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New partners line up to boost PJ Masks in the US and Canada

Procter & Gamble joins VTech, Just Play and Simon & Schuster among others launching new product.

eOne has been using Toy Fair New York to highlight a raft of new product which is launching from new and existing partners for PJ Masks.

The preschool show is delivering its fourth season of episodes to Disney Junior audiences in the US this spring.

Products will be launching from new partner, Procter & Gamble (Pampers Easy Ups training underwear), as well as existing licensees including VTech/Leapfrog (LeapStart and electronic learning aids), Disguise (Halloween costumes) and master publisher, Simon & Schuster.

Just Play – master toy partner for the brand – will also continue to roll out new lines in 2020.

“We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime and that continue to build on the already strong consumer affection for PJ Masks,” said Joan Grasso, eOne’s svp of licensing, North America, Family & Brands.

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