Global live entertainment partner among raft of new signings for preschool brand.
A raft of key additions have been welcomed to the licensing programme for new hit preschool show, Moon and Me.
Sutikki – co-producer of the series – alongside Andrew Davenport’s Foundling Bird and 9 Story Brands (the global distributor and licensing agent for the brand), have added Minor Entertainment as global live entertainment partner for the series. This is on the strength of its success in the UK with fellow Andrew Davenport brand, In the Night Garden.
In addition, Amscan, Orange Tree Toys, Redan Publishing and Whitehouse Leisure have all joined the slate of licensed partners, which now numbers more than 40 including Hasbro (global master toy) and Scholastic (global master publishing).
“The reception to Moon and Me has been overwhelmingly positive and gratifying,” said Andrew Kerr, fo-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated and growing group of licensees.
“Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”
Sutikki manages Moon and Me in the UK, while 9 Story Brands oversees global licensing outside of the UK and China.
