New partners come on board for Moon and Me

Global live entertainment partner among raft of new signings for preschool brand.

A raft of key additions have been welcomed to the licensing programme for new hit preschool show, Moon and Me.

Sutikki – co-producer of the series – alongside Andrew Davenport’s Foundling Bird and 9 Story Brands (the global distributor and licensing agent for the brand), have added Minor Entertainment as global live entertainment partner for the series. This is on the strength of its success in the UK with fellow Andrew Davenport brand, In the Night Garden.

In addition, Amscan, Orange Tree Toys, Redan Publishing and Whitehouse Leisure have all joined the slate of licensed partners, which now numbers more than 40 including Hasbro (global master toy) and Scholastic (global master publishing).

“The reception to Moon and Me has been overwhelmingly positive and gratifying,” said Andrew Kerr, fo-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated and growing group of licensees.

“Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”

Sutikki manages Moon and Me in the UK, while 9 Story Brands oversees global licensing outside of the UK and China.

MORE NEWS
EttaLovesPeanuts500x500
 
Company launches a new sensory baby lifestyle collection featuring classic character....
mama500
 
Nursery and baby retailer reaches out to new and expectant parents via its online offering....
PeppaRegatta500x500
 
New collection of outerwear and accessories for children due to launch across the UK and Europe in spring/summer 2021....
PPNHS500x500
 
Launching in September, Posh Paws will be donating a percentage of the profits of each bear sale to the charity....
zed500
 
Rockit's #ZedTime launched with an Instagram takeover which proved to be a hit with tired parents....
FireTablet500x500
 
Parents Insights offers a look at the nuances and similarities between the UK and US when it comes to the preschool toys and games category....
Get the latest news sent to your inbox
Subscribe to our daily newsletter