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New Gruffalo web shop opens its doors

Magic Light and Star Editions team up to offer personalised gift range.

Personalised giftware specialist Star Editions has teamed up with Magic Light Pictures to launch a new Gruffalo web shop.

The bespoke online shopping destination features a Star Editions-designed range of customisable giftware, as well as hosting a number of Gruffalo branded products including books, CDs and DVDs.

In addition, personalised products are available for Stick Man, Room on the Broom and The Highway Rat.

Personalised items available include t-shirts, bags, baby items, mugs, lunch boxes, water bottles, clocks, phone cases, key rings, cards and magnets among others.

“Working with Magic Light and The Gruffalo brand has always been on our wish list and I am thrilled to say that we’ve achieved that goal this year,” said Will Marston, ceo at Star Editions. “Together we’ve created some truly unique gifts which combine state of the art personalisation software and a ground-breaking product offering – raising the bar in online retailing.”

Daryl Shute, brand director at Magic Light, added: “We are thrilled to be working with market leaders Star Editions, and excited that Gruffalo fans now have a stunning new range of giftware that can be easily personalised for an even more special gift.”

The Gruffalo and its companion book, The Gruffalo’s Child, have sold over 28 million copies worldwide and been published in 75 languages. Magic Light Pictures’ animated specials have been distributed to 180 countries worldwide.

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