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NeeNoo is UK’s first price comparison site for baby products

An ex-Ocado babycare buyer has launched NeeNoo, the UK’s first price comparison site for baby products.

The website – – offers a one-stop destination for new parents, where they can search products, compare pricing and read real parent reviews.

With the average cost of a new baby coming in at over £11,000 in the first year alone, NeeNoo aims to save parents time and money when it comes to family shopping.

Designed and created by ex-Ocado babycare buyer Amisha Mody, NeeNoo compares thousands of products across ten family shopping categories.
These are: Pampers, baby wipes, toiletries, prams and buggies, baby monitors, breast pumps, bouncers and rockers, TENS machines, baby thermometers and warmers/sterilisers. More categories will be added in the future.

NeeNoo will also highlight regular offers and promotions, allowing brands and retailers to gain targeted exposure through the site as well as a host of other advertising, direct marketing and social media exposure.

“I have a background in retail tech and worked with all the top baby brands during my time at Ocado,” explained Amisha. “When I had my son, I saw first-hand how confusing and unintuitive the shopping process was for new parents and decided to set up the UK’s first price comparison site for baby products.”

She continued: “NeeNoo is a platform that helps parents find an item that feels right for them and buy it at the best price. The site has taken over a year to create and I am thrilled to finally bring this invaluable tool to the market. I hope it will save parents time and money – two things that are absolutely invaluable when raising small children.”

NeeNoo invites brands to get in touch at

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