NBCUniversal’s Brand Development division has welcomed a new arrival with the launch of its infant and toddler brand, Welcome to the Universe Baby.
The brand features collections inspired by Universal Pictures and Amblin Entertainment’s Jurassic World, E.T. the Extra Terrestrial and JAWS; DreamWorks Animation’s Shrek, Madagascar, How to Train Your Dragon and Kung Fu Panda; plus classic properties including Curious George, Felix the Cat and Woody Woodpecker among others.
Welcome to the Universe Baby is launching throughout the summer and autumn in key international territories.
In North America, a dedicated Amazon brand store will offer outfit sets and accessories from Bentex and Happy Threads, along with cozy blankets from Crown Crafts and an assortment of soft toys and books.
Meanwhile in Europe, collaborations include trend-setting social brands such as Sleep No More and Cribstar, alongside apparel collections launching at major fast fashion retailers such as Kiabi, C&A and Reserved. In Mexico, El Palacio de Hierro is the exclusive launch partner, while in Brazil partnerships include offerings from Riachuelo, Grendene, Capricho, among others.
Bespoke collections have begun rolling out in key international territories, with a global expansion across categories, retailers and partnerships continuing throughout 2023.
“Welcome to the Universe Baby! embraces the joyful, light-hearted moments of parenthood and reflects the modern lifestyle and attitudes of today’s parents,” commented Marc Low, svp and gm, global lifestyle, Universal Brand Development. “We’ve taken a fresh, uniquely Universal approach to the world of baby – offering style-driven designs that appeal to parents with irresistible character art and catchy editorial – inspiring them to share their fandom and passion with their own kids.”