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Natural Baby Shower moves to new HQ

The state-of the art 43,000 sq ft warehouse will enable the retailer to expand its offering as its business continues to grow.

Following a growth from 30 to 75 staff in the past 12 months, sustainable retailer, Natural Baby Shower has moved to a new premises encompassing a 43,000 sq ft warehouse with an open plan office space for around 100 staff.

The move is the fifth in Natural Baby Shower’s history, and the retailer has future proofed with a larger space to house further growth in the future.

The new facility is energy efficient in line with the retailer’s environmentally friendly ethos and is equipped with recycled furniture and sustainable materials throughout, as well as carefully designed interiors, even featuring bespoke branded wallpaper.

Plans are in place to fit out a new virtual shopping area to enable Natural Baby Shower to grow its recent partnership with Go Instore, offering an enhanced shopping experience online. There will also be themed room sets within the offices, to allow the marketing team to film and create content on-site.

A car seat fitting service is being implemented at the offices, whereby consumers will be able to visit the car park to meet on-site experts who will be able to fit seats on-site, alongside a new click and collect offering for local shoppers.

Despite the huge growth of the company, the new HQ pays homage to the roots of the business, with meeting rooms named North and South Island in a nod to the New Zealand heritage and the canteen called The Kitchen Table, in tribute to where the story began.

Lydia Clarke, social media and marketing manager, commented: “The idea is that we want to grow even more. We want to bring in new brands and new products and really grow our offering. Our end goal is to be one of the biggest one stop nursery shops, while still keeping the core values of the environmental and sustainable factor at heart. The new premises shows how much the business has grown in the last few years.”

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