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My Little Pony first infant range canters into Tesco

Infant and toddler range launches under Playskool Baby brand exclusively with retailer.

Hasbro has rolled out a new My Little Pony infant and toddler range under its Playskool Baby brand, exclusively at Tesco.

The 23-strong product range – which launched last week – consists of toys, apparel, bedding and toilet training lines.

Hasbro has worked with licensees Golden Bear (toy and plush), Paul Dennicci (apparel and bedding) and Solution EU (toilet training) to deliver the range.

The new infant range will be a key part of Tesco’s Nursery offering and will be supported on the Tesco website, in the magazine, in-store and across other key customer communication. It also features in Tesco’s current Baby Event with significant marketing support.

“Hasbro are excited to partner with Tesco and licensees to bring the first My Little Pony infant and toddler range to market,” said Holly Oldham, consumer products director at Hasbro.

“My Little Pony has 35 years of heritage and multi-generational reach so we know this range will appeal to both parents and grandparents who have fond memories of My Little Pony.”

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