Mumsnet readies licensing drive

UK’s largest website for parents eyes licensing and branded products move.

The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’.

As part of the programme, Mumsnet has tasked The Point.1888 to create new branded products across categories such as home, beauty, fashion and grocery which it has identified will appeal to or solve the problems faced by its community.

The Point.1888 will also seek collaborative partnership opportunities and drive demand for Mumsnet’s product testing services and its Mumsnet Rated badge, which informs parents that the product on which it sits has been tested by hundreds of parents who sign up to review products on behalf of Mumsnet.

Mumsnet has a community of ten million unique monthly users and is highly regarded as a source of trusted advice and peer to peer support.

By expanding its current brand licensing efforts with The Point.1888, Mumsnet hopes to develop partnerships with brands which will deliver useful products to parents, by giving the community of parents the opportunity to lead the way in developing products.

“We’re excited to be partnering with The Point.1888 to create new products that truly make parents’ lives easier, and we look forward to seeing our partnership delivering great solutions for brands and consumers,” said Helen Rowley, head of commercial operations at Mumsnet.

Will Stewart, md of The Point.1888, added: “Mumsnet’s credibility and influence is incredibly valuable to retailers, manufacturers and brands and we’re delighted to be the agency it’s chosen to take advantage of this.

“We are extremely excited to be working with such an incredible brand which started with a purpose to help other parents, and still that is what the business delivers day after day.”

This year's entry and judging process has moved entirely online in response to the ongoing COVID-19 situation. ...
Company will cover the UK and Ireland and distribute the full range of 60 existing lines from August; new launches also planned for September....
Ambitious toy retailer is working with Kim Hin Joo (Malaysia) as its franchise partner for the territory....
The latest issue is out now, packed full of all the latest news, commentary, new product and industry insight. ...
New deals for preschool series cover apparel, home textiles and dress-up....
New agreement covers the UK, Germany, Ireland and Austria, effective from September 2020....
Get the latest news sent to your inbox
Subscribe to our daily newsletter