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Mother & Baby adds new licensed products

New products from Cuddleco and Vital Baby arrive to help newborns eat and sleep.

Two new licensees will be showcasing new Mother & Baby licensed products at the Cologne based trade fair Kind und Jugend this week.

The number one pregnancy, baby and toddler brand has worked with licensees CuddleCo (mattresses and bedroom fabrics) and Vital Baby (feeding) to develop products which harness the Mother & Baby database of ‘product insight and inspiration’.

With a wide selection of cot mattresses and feeding pillows offering everything from a fully organic, untreated mattress, to memory foam there is a wide choice of options available, while in the weaning category, the product range includes multiple drinking cups and feeding spoons.

“New mums know that the two most important factors when looking after a baby are feeding and sleeping, so it’s probably no surprise that these are the two areas where our brand is launching its licensing programme,” said Oswin Grady, md of Mother & Baby.

Antonia Habdank-Toczyska, client and strategy director at Golden Goose – which is handling the Mother & Baby licensing programme – added: “We look forward to launching these ranges in retail and providing the powerfully targeted marketing support that the Mother & Baby media brand can offer licensees.”

Mother & Baby will be exhibiting on the Golden Goose stand at Brand Licensing Europe from October 1-3 with potential categories available for licensing including home, early development, apparel, nutrition, sleep and safety among others.

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