Award-winning baby and children’s sleepwear brand MORI has announced the launch of its bestselling products on Marks & Spencer’s online platform, Brands at M&S.
The milestone marks the next chapter in MORI’s broader multi-channel growth strategy, as the brand expands beyond its direct-to-consumer roots and continues to reach new families through trusted retail partners.
The launch sees MORI join a curated selection of third-party partners on the Brands at M&S online platform, chosen to complement and enhance the core offer at M&S. MORI’s presence brings its sustainability-led products to a broader audience, aligning with M&S’s strategy to offer high-quality, credible brands its customers love.
M&S customers can now discover a handpicked edit of MORI favourites, including the best-selling Clever Zip Sleepsuits, super-soft bodysuits, breathable cellular blankets and pieces from the Peter Rabbit by MORI collaboration. Each product is crafted from MORI’s signature organic cotton and bamboo fabric, designed to be gentle on baby’s delicate skin and kind to the planet.
Akin Onal, ceo and founder of MORI, says: “We’re thrilled to be partnering with M&S – a trusted retailer synonymous with quality products, perfect for families. This partnership represents a significant step towards our 2025 vision to diversify our channel mix further. As a brand built on community, we’re excited to bring our soft, sustainable essentials to even more families through the reach and credibility of M&S.”
Nishi Mahajan, director of third-party brands at M&S, adds: “We’re delighted to welcome MORI to our Brands at M&S platform, which is now home to over 100 carefully curated partners. We know many of our customers come to us for baby and kidswear and we’re excited to expand our offer to ensure M&S is a great place to shop for families.
