Miffy Design Challenge gets underway

100 students from five academies in five countries on three continents will take part.

Mercis has revealed details of a Miffy Design Challenge in collaboration with five leading design academies across the globe.

The challenge will see 100 students from the five academies – Nottingham Trent University (UK), University of Arts Utrecht (The Netherlands), Istituto Europeo di Design Milano (Italy), Hong-Kong Design Institute (Hong Kong) and Tecnolégico de Monterrey (Mexico) – take part, inspired by the work of illustrator, artist, graphic designer and Miffy’s creator, Dick Bruna.

A panel of jurors from participating schools – including well-known artists Massimo Giancon and Ronald van der Kemp – will guide the students and select the winners. Students from various disciplines will participate and to further stimulate the creativity, have been asked to incorporate simplification, sustainability and material safety into their designs.

The project aims to show the design student’s perspective, give room for their own imagination, pay attention to the feasibility of design and to offer students a platform to showcase their creations.

In addition, Mercis will transform the winning designs into exclusive limited edition signature plush, which will be available through selected stores around the world for a certain period.

The designs of all the participants will form the basis for ‘The Original Miffy Design Collection’ which will be on display throughout 2020.

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