Miffy brand gets boost in baby sector

New line coming from Tobias and the Bear, while Rainbow Designs unveils nursery range.

The classic Miffy brand is continuing to perform well in the baby sector, with a number of new product introductions.

After the success of its 2018 collection (pictured), children’s fashion company Tobias and the Bear will release a new Miffy collection this spring. Known for its unisex handwriting, the new range features a simple, iconic design and includes new bedding and clothing lines, as well as a white velvet 3D cushion.

Rainbow Designs is also tapping into parents’ desire for contemporary nursery décor, launching a plush range that follows the original Miffy book colours, as well as new nursery lines in cool mint and an exclusive grey range for John Lewis.

Last September also saw two successful Miffy-themed events in John Lewis, with another planned for Easter.

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