This ad will be closed automatically in X seconds.

Micralite relaunches brand positioning

Innovative baby travel brand Micralite has relaunched and rebranded itself with new packaging, logo and proposition as well as an exciting trio of new hybrid strollers.

Underpinned by a fresh new brand look and feel, Micralite’s new logo is striking and modern, with packaging which has been designed to be simple yet eye-catching in-store.

A brand new consumer-focused website will act as a hub for product information and stockists, allowing new parents to fully immerse themselves into the Micralite experience.

The relaunch is also supported by an advertising campaign by creative agency isobel, which will be airing online and in cinemas from AW 2018. The campaign is based on the theme that the best engineering goes unnoticed.

Micralite’s new hybrid strollers – the Fastfold, SmartFold and Twofold – combine this smart engineering with unique style and function and are designed to suit the busy lifestyles of active millennial parents.

“We have repositioned the product range and branding based on real challenges parents face on a day-to-day basis with little ones in tow,” said Micralite’s marketing manager, Samantha Donnelly.  “Our new branding offers authentic and clear messaging to parents so that they truly understand what it means to be a Micralite parent. I also think it’s important to empower our demographic in the sense that they can still have their original personality and style after having children.”

MORE NEWS
TF2020logo500x500
 
As Toy Fair 2020 opens its doors, we catch up with some exhibitors to find out what they have planned....
TMMajestic500x500
 
Popular event takes place from 19-21 May at The Majestic Hotel, Harrogate....
MrTumble500x500
 
New products in the collection will be showcased this week at UK Toy Fair....
chris500
 
Chris Isitt, vp of UK, EMEA and Australia, will be leaving the global costume company towards the end of February, 2020....
beales500
 
As one of Britain's oldest department store chains, the news puts 1,300 jobs at risk. ...
HINF500
 
The nursery industry will see a strong 2020 with baby product brands setting their goals high....
Get the latest news sent to your inbox
Subscribe to our daily newsletter