Micralite relaunches brand positioning

Innovative baby travel brand Micralite has relaunched and rebranded itself with new packaging, logo and proposition as well as an exciting trio of new hybrid strollers.

Underpinned by a fresh new brand look and feel, Micralite’s new logo is striking and modern, with packaging which has been designed to be simple yet eye-catching in-store.

A brand new consumer-focused website will act as a hub for product information and stockists, allowing new parents to fully immerse themselves into the Micralite experience.

The relaunch is also supported by an advertising campaign by creative agency isobel, which will be airing online and in cinemas from AW 2018. The campaign is based on the theme that the best engineering goes unnoticed.

Micralite’s new hybrid strollers – the Fastfold, SmartFold and Twofold – combine this smart engineering with unique style and function and are designed to suit the busy lifestyles of active millennial parents.

“We have repositioned the product range and branding based on real challenges parents face on a day-to-day basis with little ones in tow,” said Micralite’s marketing manager, Samantha Donnelly.  “Our new branding offers authentic and clear messaging to parents so that they truly understand what it means to be a Micralite parent. I also think it’s important to empower our demographic in the sense that they can still have their original personality and style after having children.”

“Due to the effects of the pandemic, it is not possible to hold a large-scale physical event to announce the DreamToys list."...
“In all our efforts to stage Spielwarenmesse 2021, the health and safety of the participants is our top priority.”...
Donation will be made from every toy sold to UK's largest dog welfare charity....
Publisher teams with Acamar Films for the launch of new concept this month....
The organisers have announced that their focus is now firmly on the 2021 show....
The move to a digital judging process allows retailers from a wider geographical area to help decide this year's finalists and winners....
Get the latest news sent to your inbox
Subscribe to our daily newsletter