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Melissa & Doug secures global partnership with ViacomCBS

New co-branded product lines for PAW Patrol and Blue’s Clues & You to launch in autumn 2021.

A favourite with preschoolers across the globe, Melissa & Doug has secured an exclusive licensing partnership with ViacomCBS Consumer Products to launch co-branded toy lines for PAW Patrol and Blue’s Clues & You in autumn 2021.

The toys will be designed to educate and empower preschoolers through active engagement, with a focus on problem solving and creative thinking.

The global partnership is the largest licensing agreement Melissa & Doug has ever signed, marking a major milestone for the company.

“Melissa & Doug has been at the forefront of children’s toys for over 30 years,” commented Dion Vlachos, evp licensing and retail at ViacomCBS. “We are thrilled to collaborate with them to create products based on the beloved PAW Patrol and Blue’s Clues & You IP that continue to inspire imagination and hugely impact children’s growth and learning.”

David Henderson, chief commercial officer of Melissa & Doug, added: “We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content.

“The characters of PAW Patrol and Blue’s Clues & You will help us introduce our hands-on, skill-building toys to an even greater number of children.”

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