Medela’s breastfeeding initiative returns for 2020

The Big Breastfeeding Café, which is organised by Medela and celebrates breastfeeding families across the UK, will be returning to the UK for its fifth consecutive year.

The iconic event will be taking place on Wednesday 6 May and is set to connect thousands of families around the country. A network of mini-events will be taking place simultaneously across the country, encouraging parents to chat and share their feeding experiences, challenges and rewards.

Parents are invited to join the celebration by hosting their own Breastfeeding Café, while café owners are also being encouraged to join the campaign by hosting an event for the local parenting community.

Last year saw over 150 public cafés take part, with more than 70 mums hosting mini-events in their own homes as the event inspired, empowered and supported breastfeeding families up and down the country.

The annual event has garnered a host of celebrity support from high-profile mums including Giovanna Fletcher, Helen Skelton, Georgia Jones. Izzy Judd, Jessica Cunningham, Zoe Hardman and many more.

“Community is at the heart of Medela so being able to create a large initiative that all families can get involved with, is so important to us,” said Charlotte Price, Medela UK’s marketing manager.

“As well as celebrating the good bits, mum-to-mum support is key to working through the challenges parenthood and breastfeeding can throw at us. Encouraging families to get together this May is important to us, not only to create a network of support, but to give each and every breastfeeding family a virtual high five.”

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